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Sania Maskatiya launches the much-awaited Spring/Summer ’22 Luxe Lawn Collection   Multi-award-winning fashion house Sania Maskatiya has proudly launched its much-awaited Spring/Summer Luxe Lawn Collection. Staying true to the title, the collection is an embodiment of classic hues, unique compositions, and delicate patterns steeped in tradition yet embracing modernity with a touch of romance. ​​​​​​​​ ​​​​​​​​ With a diverse colour palette and material ranging from cotton, jacquard, lawn to chiffon & silk and details such as intricate embroidery, the collection exudes elegance and sophistication that’s in line with Sania Maskatiya’s luxe, limited edition lawn line. “Our lawn collection focusses on elegance as equally as quality. Our designs channel an inherently classic sensibility while also speaking to and introducing trends for the season.” said Sania Maskatiya.

Pakistan’s trending retail brand, Image celebrated the launch of its most coveted Printkari’22 collection via an exclusive influencers meet up at Image’s newly launched outlet in Rawalpindi Saddar. Printkari endeavours to create a perfect balance between fashion and comfort and includes 13 unstitched, 3 piece suits, in a range of designs and colours to cater to different tastes, starting at only PKR 5,990/- Printkari’22 is an amalgamation of Image’s signature embroideries on printed lawn canvases; timeless beauties using vivid colour ways and prints that have been artistically rendered in Image’s signature aesthetic, just in time for the Pakistani summer. The launch of the new collection was also graced by Mr. Asim Malik - Senior President Rawalpindi Chambers of Commerce and Industry (RCCI). Further, the design philosophy of Image’s Rawalpindi Flagship store is testament to the brand’s commitment to provide customer friendly retail experience. The new store is home to the entir...

COKE STUDIO RELEASES THE NINTH SONG FROM SEASON 14 “MUAZIZ SAARIF” Coke Studio brings together the sibling duo of Meesha Shafi and Faris Shafi with Muaziz Saarif , the ninth song from Season 14. It was the artistic pairing in Muaziz Saarif that first came to Xulfi; the idea of a hybrid genre of music flowing naturally from it. To create this unusual track, he enlisted Associate Music Producers ActionZain and Abdullah Siddiqui to uplevel their great working relationships with artists Faris Shafi and Meesha Shafi. The talent mixes into a provocative track with thorns under its pop sheen. Here two worlds meet under Coke Studio’s roof: the sensitive prankster and the high-fashion wildcat. Faris and Meesha let loose in a dramatic home, with each Harris Khatri-designed room lusher than the one before. The siblings speak their truths unapologetically, letting Video Director Kamal Khan amplify the realness by matching the song’s easy flow with a one-take video.   ActionZain an...

The third edition of the country’s most coveted women’s award, Kashmir HUM Women Leaders Award was held at the Jinnah Convention Center in Islamabad, under the international women’s day theme “to make the cross and break the bias”. The event honoured and celebrated 11 iconic women and a dynamic man from Pakistan and abroad for their contributions and achievements in the fields of social work, healthcare, judiciary, human rights, science, education, art and architecture. The awards ceremony was graced by Dr Arif Alvi, President Islamic Republic of Pakistan, Canadian High Commissioner Wendy Gilmour, British High Commissioner Christian Turner, Minister of Science and Technology Shibli Faraz, Federal Minister for IPC Fehmida Mirza and other dignitaries. The event started with the national anthem after which hosts of the evening Ahsan Khan and Mira Sethi invited President HUM Network Sultana Siddiqui to address the audience. After thanking President Arif Alvi and the honourable guests for...

  ZEE5 Global announces Zindagi’s next original ‘Mrs. & Mr. Shameem’; premiering on 11 th  March 2022  Featuring Nauman Ijaz and Saba Qamar, the show conveys a new meaning of true love Copious love stories exist around us, each one equally unique. However, it's time the conventional mould built by society is dropped and the meaning of true love is explored through a new lens. ZEE5 Global’s Zindagi original “Mrs. & Mr. Shameem” is set to premiere globally on 11 th March on ZEE5 Global , the largest platform for South Asian Content, and paints a real picture of love for the viewers, one that originates from a sense of belonging and friendship. Featuring prominent actors Saba Qamar and Nauman Ijaz as Mrs. & Mr. Shameem; the series is directed by noted director Kashif Nisar who has helmed several artistic drama series including shows Dumpukht - Aatish E Ishq, and O Rangreza. The show has been written by Sajjad Gul (Saji), a contemporary playwright with a foc...

  Turkish film “AYLA” ready for release in Pakistani Cinemas. Presented by Distribution Club “AYLA” will be releases this Friday 11th February across the circuit. After “AYLA” many other Turkish films are pipeline to release. Sheikh Abid Rasheed  Distribution club, leading film production and Distribution Company of Pakistan is bringing Turkish films for quality entertainment of Pakistani Audiences and restore the cinemas business. The first film in this regards is entitled “AYLA”, which will be released on coming Friday 11th February. “AYLA”will be the first Turkish film to adorn Pakistani cinemas. Sheikh Abid Rasheed, executive manager of the distribution club, said that “AYLA” has been specially dubbed in Urdu language for Pakistani film viewers. The story of the film covers the life of a beautiful girl "Ayla" who meets a Turkish soldier on the battlefield. Sheikh Abid Rasheed said that Turkish films are already the center of attention of audiences all over the world due t...

    U.S. Consul General Mark Stroh joined Indus Valley School of Art and Architecture (IVS) Executive Director Dr. Faiza Mushtaq, Sindh Exploration and Adventure Society (SEAS) President Dr. Kaleemullah Lashari, SEAS Secretary General Dr. Asma Ibrahim, and other distinguished guests yesterday to celebrate the successful renovation of the historic Nusserwanjee Building.  This landmark restoration was made possible through a  $140,000 U.S. Ambassadors Fund for Cultural Preservation (AFCP) grant  to restore the building implemented by SEAS and facilitated by IVS.   The  United States has awarded more than $6.4 million dollars (approximately 1.1 billion rupees) for 30 such cultural heritage projects across Pakistan.  Consul General Stroh explained, “The U.S. Mission supports the preservation of heritage sites like the Nusserwanjee Building because we know these sites mean so much more than bricks and mortar. They strengthen communities, and they are a...